MACARTHUR COMMONS

Hines Development wanted to develop a marketing plan for their new transit-oriented multi-family development, a 3-building complex in the fringe neighborhood of Temescal in Oakland. From an existing name and logo, we developed a well-thought-out brand and website that spoke to the promise of the project in a way that was as authentic and unique as the neighborhood. Highlights from the website design are custom photography, iconography and interactive site plans.  

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CATEGORY: WEBSITE DESIGN + PRINT COLLATERAL
ROLE: ART DIRECTION + DESIGN 

ADDITIONAL TEAM: ERNEST KUO, DIGITAL PROJECT MANAGER | DEREK WENZELL, ACCOUNT DIRECTOR